As of 20:00,November 25th,XCMG’s live stream garnered some 15.21 million views.The live stream in multiple languages lasted 72 hours non-stop.
At Bauma CHINA 2020,XCMG is a shining star.
Passion for the great equipment exploded online!
“Hi there,you’re now watching XCMG’s Global Live at bauma CHINA 2020,XCMG FOR YOUR SUCCESS！……”
9:30 am(Beijing Time),November 24 witnessed the official start of Bauma CHINA 2020.Meanwhile,XCMG started its Global Live,featuring a Shanghai-centered,interconnected live stream network for the whole world.
This May,XCMG was the first in China’s construction machinery industry to live stream to the world.At Bauma CHINA 2020,XCMG once again became a leader in the industry in holding the“Super Brand Day”.A 72-hour nonstop Global Live officially started in XCMG’s exhibition area.It’s available online and offline in Chinese,English,Russian and French.
At present,live steam is closely linked to marketing.E-commerce has been fully developed in the construction machinery industry.Thus,the industry has to deliver more benefits in the biennial event.
On the first day,Wang Min,chairman of XCMG,was invited to the live stream as the“Chief Marketing Officer”;he selected the best products and delivered benefits to the audience.
“This is so down to earth!”As an XCMG staff dedicated to the construction machinery industry for nearly half a century,Wang Min was exceptionally vigorous yet funny,and he knows exactly what the fans want.Over 150 XCMG machines including a set of driverless road rollers,50-220 ton cranes and new MAX series excavators,etc.were sold out within half an hour.
The orders piled up during live streams both in China and globally.The multilingual online Livestream made“cloud signing”popular.On the first day of Bauma CHINA 2020,XCMG signed a cooperation agreement with Russia’s mining giant KBA online,placing$10 million worth of orders.
In addition to XCMG’s official live stream room,the live stream rooms of XCMG’s branches specializing in cranes,loaders,and vehicles also offered attractive business preferential policies and big prizes for the audience,and$10 billion worth of orders were placed in merely two days.
Apart from the live stream marketing,cultural and creative products,the Vlog exploration camp also drew a lot of attention.“XCMG Shop”officially opened,and all kinds of cultural and creative products were snapped up.In“Exploring XCMG Camp”,young XCMG hosts presented cranes,excavators,loaders,road machinery and other XCMG equipment to the audience.
At Bauma CHINA 2020,as of 20:00,November 25th,XCMG’s live streams both in China and abroad have got 15.21 million views.
XCMG’s nonstop Global Live is reported to last from November 24th to 26th.It is an all-round exhibition of XCMG-China’s leading construction machinery company while opening a new window for people from all over the world to learn about China and XCMG.