BRAND

Since foundation in March 1943, XCMG has always kept its leading role in
Chinese construction machinery industry.

TO BECOME A TRUSTWORTHY AND VALUE CREATING INTERNATIONAL ENTERPRISE

BRAND POSITIONING

A global trustworthy construction
equipment solutions and services
provider!

QUALITY

INNOVATION

VALUE

RESPONSIBILITY

BRAND ESSENCE

Innovation, Challenge, Engagement,
Integration

MISSION

To explore engineering technology and provide solutions for global construction and sustainable development
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