On November 26,the three-day(from November 24 to November 26)72-hour global live streaming of XCMG in Bauma China 2020 was perfectly wrapped at 24:00 with the ringing of the early morning bell.In this live streaming,XCMG has realized the first uninterrupted full live streaming facing the overseas in the industry using four languages and multichannel signals,with a cumulative total of more than 2.5 million person/time clicks.The live streaming screen is clear and smooth without delay,and there are ups and downs in the contents,which are heart-thrilling and wonderful!z
Highlights of XCMG’s 72-hour Live in Bauma China 2020
The Most Gorgeous Anchor Line-Up
The Chairman,Wang Min,has become an anchor personally,and there were more than 30 handsome male and pretty female anchors,many of whom were foreign employees of XCMG.Among the many anchors,they are usually business managers and product managers of XCMG,who can travel with their bags to explore the international markets,they can also become anchors to conduct”zero-distance”communications with global netizens in multiple languages.The imprints of their youth have been engraved in the international development journey of XCMG,and the stage of XCMG’s global live streaming is full of cheers and laughter from them and our friends around the world.
The Most Comprehensive Contents and Coverage Regions
Southeast Asia,Central Asia,the Middle East,Africa,Europe,the Americas,the coverage of this global live streaming is so wide,which is rarely in China.According to the characteristics of different regions,XCMG has tailored the contents of multiple languages and different styles.In terms of content arrangement and setting,the main line is the high-end global new product launch conference,the joint construction exhibition of intelligent manufacturing,the experiential exploration of XCMG camp and the 720-degree cloud map exhibition,which is supplemented with a number of sub-links such as the 15 million U.S.dollars of lucky draw.It has integrated online experience and interaction as a whole so that the friends around the world can feel the unique charm of XCMG,the leading equipment manufacturing enterprise in China.
Friends from overseas countries are watching and actively participating in XCMG’s global live streaming
The Most Heartfelt China Style
The traditional online live streaming only focuses on a single topic.This global live streaming not only shows the development status of China’s construction machinery industry,but also records the folk tradition and fold customs of Shanghai,China through the lens.
In the setting of the”Great Shanghai,Amazing Bauma”link,XCMG’s anchors not only used the lens to lead the global netizens to enjoy the beautiful scenery of Shanghai,taste local cuisine and experience the traditional Chinese culture,but also showed the happy life of the Chinese people who have made great strategic achievements in the epidemic prevention and control.
In the link of the Thanksgiving Day,XCMG did not forget the friendship of friends from all over the world,it is willing to work with the people from all over the world to fight against the epidemic and shoulder the responsibility of overcoming difficulties,which has also left a deep impression on friends from all over the world.
The Most Professional Live Streaming Team
Whether it is in terms of the construction of the technical platform,or from the aspects of the appearance of the anchors,scene switching,directing,shooting,copywriting,costumes,makeup,props and other links,the three days and 72 hours are a great test for the entire live streaming team of XCMG,and the challenges are everywhere.
In the face of difficulties,the members of XCMG’s global live streaming team performed their own duties,worked together and stayed up all nights.With the”single-minded”and persistent spirit of XCMG people,they made every effort to achieve precise connection and seamless linking in every link,which has led to the presentation of the clear,smooth and wonderful live streaming feast for netizens from all over the world.
Although the global live streaming of XCMG in Bauma China 2020 has come to a close,it has been lingering in the hearts of netizens all over the world for a long time.The intelligent and reliable,magnificent and majestic equipment of XCMG,and the enthusiastic,hospitable,and affectionate XCMG people…XCMG’s splendors and wonderfulness are just like the green seeds that are taking root,sprouting and spreading widely in the hearts of netizens around the world.