While excavators are commonly used in major construction projects, there is also an increasing amount of specialist heavy-duty trucks such as tractors and dump-trucks being developed and used for sectors. Since 2016, XCMG has started exerting effort in the development of heavy-duty trucks and has maintained a growth rate of over 40%. This unprecedented upsurge has made XCMG’s heavy-duty trucks remarkable in the mainstream industrial market.
Marketing is more than promoting the brands. To facilitate interaction with consumers, and use this connection to contribute to the growth of the brand, XCMG is shifting to a more consumer-centric approach. In the first half of the year, XCMG strengthened the after-sales support system and accelerated response times by adding 55 new service channels. At present, the average service response time has been reduced to 15 minutes with service coverage rate extending to 100% for prefecture-level cities.
