On October 25, “XCMG Apprentice” Season 5 with the theme of “XCMG Creators” came to an end in Xuzhou, the city of China’s construction machinery.
5 XCMG overseas fans were strictly and carefully selected from more than fifty-five thousand applicants from 62 countries. They are from the United States, Italy, Mexico, India and the Philippines and completed their five-day visit experience as “XCMG Apprentice”. At conclusion day, they shared their “tour of creators” across oceans at XCMG International Conference Center.
The event is witnessed by Liu Jiansen, Vice President of XCMG Machinery and General Manager of XCMG Import and Export Company, Zhang Lina, Deputy Director of Brand and Cultural Development, Gao Fei, Assistant Director of Human Resources, Party Secretaries, representatives on all fronts, outstanding youth representatives and media, a total of 320 people.
Global fans explore the secret of “Made in XCMG”
“XCMG Apprentice” is a large-scale annual experience activity well planned and organized. By inviting fans from all over the world to visit XCMG, they can have a close experience and understanding of XCMG. They will have a comprehensive perception of XCMG’s quality, innovation, value and responsibility.
“XCMG Apprentice” has been successfully held for four seasons from 2016, and gained nearly 350 thousand global fans. In early 2017, “XCMG Apprentice” won the silver medal of “Overseas Creative Brand Marketing” in the 5th Top Digital Innovation Awards which involved more than 1,000 global innovative brand enterprises. In early 2018, it won the Haifan Award of “Top Ten Excellent Overseas Propaganda Cases” of People’s Daily, which reflects XCMG’s overseas popularity promotion, powerful influence and a growing number of overseas fans.
They also personally operated XCMG products under the guidance of tutors, experienced 3D printing technology, G1 generation crane simulation control, remanufacturing process, excavator simulation, China’s largest loader LW1200K and unmanned dumper test drive, and got close to XCMG’s high-end manufacturing, advanced technology and profound charm.
The also explored XCMG innovation through the creation of graffiti art fusing with XCMG construction machinery manufacturing and innovation
Creators demonstrate XCMG distinctive mechanical beauty
Subsequently, the five apprentices shared their learning experiences. The unique temperament of the three “art masters” Sergio, Kajal and Christian, professionalism of the hydraulic engineer Cole and deep recognition and passion from Maria moved the audience.
At the conference, Zhang Lina, Deputy Director of XCMG Brand and Culture Development Department said, “although the activity only last five days, XCMG prepared our friends with various machinery ‘creators’ experience to immerse them in XCMG’s high-end manufacturing, leading technology, culture, and apprentices have harvested gratitude and friendship, which will be good memories for a lifetime!”
Through the activities such as “XCMG Apprentice”, the global construction machinery fans will better understand, recognize and love XCMG.
