First Order
XCMG-Alibaba Cross-border E-business Platform Received First Order
2014-12-05
bauma China
XCMG Receives Intent Orders of $100 Million during bauma China
2014-12-11

XCMG Overseas Marketing Strategy Forum Achieved Great Success

  • XCMG Overseas Marketing Strategy Forum Achieved Great Success

  • During bauma China 2014, XCMG held its overseas marketing strategy forum in Shanghai. The subject of the forum was Innovation, Communication, and Cooperation(ICC). 
  • XCMG Overseas Marketing Strategy Forum Achieved Great Success

  • The purpose was to discuss strategic innovation of overseas marketing and to enhance communication and cooperation between XCMG and its overseas distributors.
  • XCMG Overseas Marketing Strategy Forum Achieved Great Success

  • Mr. Shi Yonghong, Vice President of China Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCMB) attended the forum and presented speech. Mr. Liu Jiansen, 
  • XCMG Overseas Marketing Strategy Forum Achieved Great Success

  • Assistant President of XCMG Machinery, General Manager of XCMG Imp. & Exp. Co., Ltd. gave an introduction to XCMG’s overseas marketing strategy in his speech. Miss Zhang Yanmei, 
  • XCMG Overseas Marketing Strategy Forum Achieved Great Success

  • Deputy General Manager of XCMG Imp. & Exp. Co., Ltd. analyzed the international competitiveness of China’s construction machinery in her speech. Mr. Ren Hua, General Manager of XCMG Machinery (Oceania) Pty Ltd., gave an introduction to the new products. 
  • Mr. Wang Yun form Sinosure Jiangsu Branch presented analysis of insurance policies. Mr. Y.A.Lim, distributor representative, General Manager of Baikonur Machinery Group from Kazakhstan,gave an experience sharing on the forum. Mr.Liu Quan, Deputy General Manager of XCMG Imp. & Exp. Co., Ltd., conducted the forum.
  • More than 180 representatives attended the forum. They were from 90 overseas distributors of XCMG and world famous companies including AVIC International Holding Corporation, China CAME Engineering Co., LTD., 
  • XCMG Overseas Marketing Strategy Forum Achieved Great Success

  • Tianjin Machinery Import & Export Corporaion, LAFARGE, HEIDELBERG, CEMEX, and HOLCIM, etc. The forum completed successfully, and the participants expressed agreement on XCMG’s overseas marketing strategy and showed great confidence in the internationalization of XCMG.
Strategy Forum
  • Mr. Shi Yonghong giving speech

  • Mr. Liu Jiansen introducing XCMG’s overseas marketing strategy
  • Miss Zhang Yanmei analyzing international competitiveness of China’s construction machinery
  • Mr. Liu Quan conducting the forum
  • Mr. Liu Quan conducting the forum
  • Mr. Wang Yun analyzing insurance policies
  • Mr.Y.A.Lim sharing experiences

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