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XCMG Import & Export Holds “Quality Promotion” Campaign in Ethiopia

  • XCMG Import & Export Holds “Quality Promotion” Campaign in Ethiopia

  • In order to support the development of Ethiopia’s infrastructure and to accelerate poverty reduction in Ethiopia, the Ethiopia Office of XCMG Import & Export Co., Ltd. and Ethiopia Office of China North Industries Co., Ltd. 
  • launched “XCMG 2014 Ethiopia Quality Promotion” campaign.The Ethiopia “Quality Promotion” team went as far south as southern states, as far north as Tigray Region, 
  • As far east as Somali Region, and as far west as Benishangul-Gumuz Region and visited a total of 19 customers, having traveled nearly fifty thousand kilometers.When the team arrived at a place, 
  • They did not look for food or place to live but went to work first. They usually went to the construction sites at 4:00 am and did not leave until the end of the day. Sometimes they had no water to drink so they had to drink river water. 
  • Sometimes it was too dark to hurry on with their journey, they slept in “houses” that were made of tree branches; some houses had a quilt, while others only had a bed. But these difficulties did not stop our quality promotion team.
  •  They detected the products one by one, teaching users or operating personnel how to operate the machines safely and how to 

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