machinery products
Ambitious XCMG will impress you with various construction machinery products at CONEXPO-CON/AGG2023
2023-04-25
New Year message
Chairman Yang Dongsheng’s 2023 Chinese New Year message
2023-04-25

CONEXPO CON/AGG 2023: XCMG Machinery Unveils Its New US Brand Strategy

  • CONEXPO CON/AGG 2023: XCMG Machinery Unveils Its New US Brand Strategy

  • The Company Announces Its New Global Slogan “Solid to Succeed”
  • LAS VEGAS, March 20, 2023 /PRNewswire/ — XCMG Machinery (SHE: 000425; the “XCMG”), the world’s third-largest construction machinery manufacturer, has released its new brand strategy for the US market at CONEXPO-CON/AGG 2023, which took place from March 14 to 18 at Las Vegas Convention Center.
Brand Strategy
  • CONEXPO CON/AGG 2023: XCMG Machinery Unveils Its New US Brand  Strategy

  • The company’s new US strategy is spearheaded by a new global slogan, “Solid to Succeed” as well as a fresh company goal and philosophy. XCMG aims to employ the new strategy to forge a new culture within the company while embracing new trends targeting new market segments.
  • Under this new strategy for the US market, the company will focus on five main areas as the basis for success: internationalization, high-end products, customer service, green development, and intelligent development.
  • CONEXPO CON/AGG 2023: XCMG Machinery Unveils Its New US Brand Strategy

  • The final quadrant in XCMG’s new strategy for the US market concerns the company’s ambitions as an overall unit. XCMG strives to establish itself as an “Empowering Companion at Your Service,” demonstrating its dedication to its customers while providing deep insights using its industry foresight. The company aims to serve all its clients as a collective unit that its customers can rely upon.
  • The new slogan, “Solid to Succeed,” marks the company’s commitment to act unrelentingly in its response to its clients, with the ultimate goal of zero downtime for them as an ultimate partner.
  • CONEXPO CON/AGG 2023: XCMG Machinery Unveils Its New US Brand Strategy

  • XCMG has also updated its mission to encompass “Responsiveness and Value.” The company devotes itself to always being responsive, proactive, and constantly creating extraordinary value for customers from the perspectives of quality, services, and technology.
  • XCMG chose the new slogan as a means of demonstrating its global scale coupled with a dedication to localizing its operations. The forward-looking slogan also highlights how the company actively responds to all valuable technological trends as part of its mission to serve its customers effectively. Furthermore, the slogan showcases the company’s customer-centric attitude and fast response to market needs in an environmentally responsible manner. The company will prioritize high-quality products and risk control as it looks to develop quickly as a world-class company.
  • CONEXPO CON/AGG 2023: XCMG Machinery Unveils Its New US Brand Strategy

  • On a global scale, the company’s success to date is undeniable. In addition to being the world’s third-largest construction machinery manufacturer, XCMG is the largest mobile crane maker in the world and has been China’s largest original equipment manufacturer (OEM) for 34 years in a row. The company also injects 5% of its operating revenue each year into research and development, continuously pursuing innovation.

Case Recommend

XCMG Crawler cranes work for M...

XCMG Large tonnage cranes in t...

XCMG Cranes at the National St...

XCMG Cranes at the shipyard in...

XCMG Cranes in the site of Eri...

XCMG Cranes at the Apapa port ...

0
希望看到您的想法,请您发表评论x
Chat with us
Chat with us
Questions, doubts, issues? We're here to help you!
Connecting...
None of our operators are available at the moment. Please, try again later.
Our operators are busy. Please try again later
:
:
:
:
Have you got question? Write to us!
:
:
This chat session has ended
Was this conversation useful? Vote this chat session.
Good Bad